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Beaulieu School for Girls
Education is an increasingly becoming a fiercely competitive area and in private education excellence, in both teaching and results, is a given.
BrandMap was used by the school’s leadership team to examine audience motivations and to capture what makes the school unique beyond academic excellence.
The results:
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we discovered and developed a single brand truth which informed a new internal vision
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a brand story to instigate a fund raising programme
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the confidence and tools to create a modern brand flavour with a reference to, rather than a relianceon, heritage.