Energy Institute
The role and profile of the industry member organisation has evolved. Members demand guidance, knowledge and relationships – all delivered digitally.
Our client arrived with a simple objective: to be the expert go-to independent voice for their industry sector and, in doing so, appeal to a new generation of members.
What emerged across a few workshops were a series of segmented audience stories which informed a refreshed, relevant and flexible brand voice that invited member interaction.
The results:
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an intelligent and segmented approach to member engagement
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a practical cross-departmental climate of appreciation, dialogue and cross-selling
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a confident and refreshed brand personality