The BrandMap approach

BrandMap is a new business-focused approach to brand – In short, a brand is only successful if it delivers tangible value.

We believe that a brand exists not only to connect, engage and seduce, but also to deliver business success.

Say hello to BrandMap, an approach which helps create and project the right brand position for your organisation and support business strategy to achieve your business goals. using the one day BrandMap workshop will help to keep your brand fighting fit.

Watch the video to find out more.

The BrandMap modules

The day’s session is comprised of five modules which, as the day progresses, will assess the health of your brand, help imagine your business and brand’s future, capture exactly what you do and who you do it and how you tell your story.

The Brand Selfie

This module looks at the current state of brand-health from an individual attendee perspective. We take a digital snapshot of opinion, then compare and examine the contrasting results. We usually find that this leads to an interesting debate.

Fearless Futures

Informed by The Brand Selfie, this module takes you from your ‘safe place’ and allows you to look beyond the here and now and imagine a range of possible futures. All you need to be is brave.

Brand Fit

Every brand strives to define a clear and unique market position – this module challenges the group to examine how the brand articulates itself in a variety of situations. The results can be surprising and they often lead to a practical discussion application.

Motive Eight

You know your audience and how they segment better than anyone, but this module allows us to examine audience motivations from their own viewpoint. Objectivity can be a powerful tool.

Your Place in the World

Using all that we have learned and discovered, this module collaboratively builds a purpose-focused statement unique to you. Think of it as security blanket, a reality-check, or a practical touchstone – this essence offers direction and lives at the very centre of your brand and business.

Exhale and reflect

The day is wrapped up with a final session reflecting on what we’ve discovered as a group and thoughts on how the experience can inform specific projects and add practically value to the brand and deliver business success. The data will be uploaded to your secure BrandMap dashboard for reference and discussion.

Your BrandMap dashboard

The BrandMap approach is accessed through your own personalised interactive dashboard, allowing team members to collaborate after the day on identified actions.

The BrandMap session results in your own cloud-based client dashboard. All the data captured on the day is uploaded into your client area. In here you will find all the data sets and metrics developed through the day along with your collaborative tools to develop the actions and insights identified during the session.